VANGUARD DESIGN GROUP

Brand Development & Retail Design

Design Standards and Guidelines

VDG can support your retail or commercial business or franchise by establishing design standards and brand guidelines in a holistic approach that incorporates every aspect of your business. This means that we look at everything from the big picture to the smallest details. We focus on making sure that every piece of your design fits together to produce a cohesive and strong brand image when it is represented in the built environment. We provide a range of offerings that can help support small local businesses, new franchises, or existing franchises and tailor the scope of work to fit your needs. Some of the major design items we offer include facility spatial planning, custom furniture and fixture design and selection, logo and graphic design, interior design and much more.

Project Management

After the establishment of design standards and guidelines we also offer project management services to support your growing franchise’s rollout of its new design standard into all of your locations. Our team will support both your corporate team and your franchises through a multi-phase project management process. During this process we offer site design and selection services to support your franchisees in their efforts to find the right location. This ensures that the location will maximize visibility and provide a strong basis for creating a sustainable franchise location. After a site has been selected we begin the process of developing space plans and design documentation that can be used to support your local architectural team or contractor in ensuring that your franchises meet your design standards and brand guidelines while also developing cost estimates to ensure that your bottom line is met.

Site Design and Evaluation

VDG will provide you with site design and evaluation services to help you make sure that the location you are looking at for your business is the best location you can get and that it will be used in the most efficient and exciting way possible. We will work with you to develop guidelines for your site selection and evaluate those that you are considering. Once you have selected a site we will work with your team to establish a strong plan and vision for what your site will become.

Programming

VDG will work with you in establishing a proper programmatic scope for your project during the initial phases of our schematic design process. This allows us to eliminate the number of revisions necessary to provide you with the design that you need.

Schematic Design and Design Development

We will work tirelessly to provide you with a realistic schematic design plan and set of documents that show you what your project will ultimately become before taking it through design development to ensure that everything will function and fit together in your design. VDG has several architectural firms that it partners with to take your project from design through completion and we will work with you to establish a relationship with the proper firm to fit your needs.

Branding and Marketing Graphics

Beyond our ability to provide design standards and brand guidelines for the built environment we also provide branding and marketing services for the other aspects of your business. We can support the graphic design and development of marketing and branding plans and packages for businesses of any scale. Whether you need a new logo or an entirely new brand image we can create it as a stand-alone project or integrate it into a package that includes your built space.

 

©2015 VANGUARD DESIGN GROUP, LLC